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Neil Young has joined twitter

The legendary rocker revealed his account earlier today (September 25), and explained that he would be doing a Q&A session on the site ahead of the release of his new album, ‘Psychedelic Pill’. read more here http://www.nme.com/news/neil-young/66307

what is a description tag?

Sometimes a person browsing the web wants a little more information that what the title provides. The meta description appear under your url in search engines and  allows for 150 characters of unique content per page that describes what is on that page.

sitemaps and seo – simple yet effective

Sitemaps are one of the quickest ways for search engines to find all of the pages within your website. Use a plain HTML sitemap, an XLM sitemap.

what is a title tag?

A title tag appears at the top of the browser window when looking at a page and is also the clickable link on a search engine results page.  It is the first thing that a spider sees.  The title tag is what persuades a visitor to click on the page.

what is a meta robot?

A Meta Robot is a specific type of meta tag used to tell web spiders whether they should index a page or not.

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free pitches are the hot topic again

Yes we are back to this familiar topic of why design companies are asked to do free work.

Recently a study demonstrated that 60% of all pitches never happen – with anyone – the job is just an idea – a maybe – a lets get some ideas and we may do something – one day – this is a scary stat.

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Marketing is food, not medicine

Inexperienced companies regard marketing as medicine to be taken when something is wrong. (“Not enough customers? Take some marketing and call me in the morning.”)

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A little more thought required

think about itAs a design company clients are always amazed at the priority we place on new product names and how in some cases the names takes longer to create than the marketing tools.

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is change always good?

A little while ago we posted about a radical change to M&S stores, this change risked the end of impulse buying and subsequently a drop in sales.

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playing it safe?

Wagon Wheels are an old time favourite yet the new packaging seems a little bit safe. Along with the statement “nowadays kids don’t get as excited about cowboys and Indians” have the creators lost their target audience.

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