is change always good?
A little while ago we posted about a radical change to M&S stores, this change risked the end of impulse buying and subsequently a drop in sales.
playing it safe?
Wagon Wheels are an old time favourite yet the new packaging seems a little bit safe. Along with the statement “nowadays kids don’t get as excited about cowboys and Indians” have the creators lost their target audience.
what is a tag cloud
A tag cloud is a stylized way of visually representing occurrences of words used to described tags. The most popular topics are normally highlighted in a larger, bolder font.
How to make global projects work for local markets
Working on a design project for worldwide audiences can be fraught with difficulties – while one colour may signify luck to one nationality; it may mean something quite different to another. Similarly, with food products – tastes and preferences, obviously, vary enormously between different countries and even regions. Hilarious linguistic gaffs are another story entirely – take France’s Pschitt soda, Italian Mukk yoghurt or Germany’s Zit lemonade, for instance.
Exhibitions…
In the difficult times that businesses are facing this year it is easy to let budgets drop and standards slip. We must remember however that new business is the way up, the way forward, the way out of the slump.
it’s that time of year again
Choose HTML Christmas Cards this year and save yourself time and money!
step up your Christmas marketing campaign
Our new software makes sending and organising your email campaigns even easier.
you don’t have to be big to stand out…
Business experts have recently announced that small is cool with customers. Small businesses, they say, have a personality, flavour and a sensibility that big businesses can’t match. When it comes to what you put on your website, they urge: Don’t be afraid to tout your smallness.
who reviews reviews!?
It is fair to say that we would all try before we buy, but that is just not the way the world works.
is this the end of impulse buying?
After newly appointed Chief Executive, Marc Bolland, arrived at M&S he ordered research to be carried out by McKinsey, top consultancy providers, into buying patterns within UK stores.
